Vertiv debuted its End-to-End Systems & Services messaging at the 2025 SuperCompute Conference, positioning itself as the global leader in critical digital infrastructure.

I led creative development of the centerpiece video and coordinated internal stakeholders to ensure all touchpoints—booth graphics, kiosks, and product displays—told a cohesive story.

During the event, my team captured and edited subject-matter expert interviews and a SmartRun teaser trailer with a 24-hr turnaround, keeping Vertiv's message fresh and generating internal and external recognition.