Ticketmaster sought to launch TM1 for Artists, a revolutionary B2B platform designed specifically for music managers. The platform transformed Ticketmaster's extensive industry data into actionable insights, enabling managers to make informed decisions about touring, pricing, and audience engagement. 

Our challenge was to develop compelling messaging and visual identity that would immediately communicate the platform's value to this specialized audience.

We positioned managers as the architects of artist success, with “spotlight” design elements that honored their crucial contributions to the industry.

We delivered a dynamic, engaging digital experience that successfully communicated the platform's sophisticated capabilities while speaking directly to music managers' needs and aspirations. The final solution established TM1 for Artists as an essential tool for data-driven decision-making in the live music industry.

During development, the project evolved from a product landing page into a comprehensive content hub for Artist, Inc., requiring us to adapt our creative strategy while maintaining the core brand essence.