Samsung Note 9
Brand Messaging

To launch the new Samsung Galaxy Note9 phone, I developed the global messaging toolkit used by other agencies and internal teams at Samsung. Building on the work of the research and strategy teams, I created messaging that lived across retail stores, digital signage, and online channels.

I also created messaging for specific personas identified by our research and strategy teams, which sales teams used in stores across the United States. At the retail level, my messaging was used in the in-store experience kits and the store designs.